Website designers are not using WordPress to its full potential
WordPress is a spectacular platform when it comes to creating high quality and reliable websites. However, it has reached a point where this platform is so ubiquitous that there is a basic status quo level of quality. If you want to stay ahead of the competition, you need your WordPress website designers to use the right tips and tricks to position your website.
That's why we've put together this short list of five ways we commonly see WordPress website designers not getting the most out of WordPress.
Keep things simple
Nothing screams outdated and obsolete more than an overly cluttered and confusing website. It has been the WordPress fashion designers who have set the trend for simple, easy-to-follow websites. If your website is still all buttons, ads and images, that's bad. Not only are you going to confuse the customer, but you're also going to divert them from the path to conversion or purchase.
Stick to one or two images, a simple and easy colour scheme, as well as logical and intuitive navigation menus. You never want to confuse or bombard visitors.
Don't let your WordPress web designers neglect the Favicon
If you've ever wondered what that little icon next to the SEO title of web pages is called, now you know; the favicon. It's a sort of seal of professionalism and quality when it comes to websites, and although they're not as important as they used to be, they're still important.
It's an easy and straightforward job to choose and insert a small, easily recognisable image to appear alongside the web page, so make sure your website designers get stuck in.
Get user reviews
Nothing solves bad design like a user review of your website. User evaluation is absolutely key when it comes to getting your web designers to build the right website for your business.
The big hurdles that are apparent to visitors get lost in all the details. User testing is the best way to stress test and explore a new website, and should be an essential part of the WordPress website designers process.
There are so many platforms out there that provide useful and powerful analytical data. Web designers need to make sure they are regularly tweaking and improving the website to optimise performance. This regular use of data feedback is key. Especially when it comes to creating an effective and reliable website that not only looks amazing, but also performs extraordinarily well.
Focus on speed
Finally, you have the speed of the website. It has been shown that a two-second delay in page load time can cause over 100% higher bounce rates. This is not something anyone can afford to neglect. WordPress has many testing features and plugins that will allow your WordPress website designers to speed up your website.