Branding

Strong visual brand design - Fresh and unique logo design - Development of corporate colour palettes - Unified typefaces for all visual communications - Defined Look and Feel - Brand standards

Branding that connects your customers to your brand

A successful brand connects customers to your business. That's why it's important to have a brand from the start.

Whether you need a name for a new product, service or logo, you need to create a differentiator from the competition. You need more than just a name, a shape and a typography. You need a visual identity. Creating a brand consists of understanding the attributes that your target audience appreciates in a business and combining the values and personality of your company with these attributes. The idea is to project what your business is in a way that connects with your target audience.

Our process

study

Each of our branding projects begins with an in-depth research process. We look at the market you operate in, your competitors, your customers, the visual styles that work and those that don't.

This initial research informs the strategy and creative direction of your brand project.

brand strategy and identity design

The brands that drive real business results are built from the ground up. Every brand we create has a solid strategic implementation that is then built from the top.

Once we have solidified your brand strategy, we start looking at the visual side of it.

Typically, our brand identity design projects include

Logo design
Colour palette
Typography
Brand images / icons
Stationery and promotional material
Brand guidelines
Design of the website

revisions

In any brand project there are always small details to adjust here and there. So we establish a period of revisions in each of our brand projects.

We use this time to sort out and refine any loose ends in the project.

Offering a review period gives everyone involved the opportunity to step back, and review the project with new eyes. Seeing the whole body of work, rather than individual elements.

and analysis

Once your project reviews have been made, it is time to analyse everything we have up to this point.

Firstly, we will review the entire brand project, and make sure that everything is as expected.

We will also take stock of anything else you may need, and help you plan accordingly.

delivery

Once your project has been approved, and everyone is happy, we deliver your final files.

We prepare a range of files, including print and web colours, print and web formats, and clearly explain the differences between each.

At this point in the project, anything to be manufactured or printed will also be delivered.

launch

And finally, we are at a stage where you are ready to launch your new brand to the world.And finally, we are at a stage where you are ready to launch your new brand to the world.

From massive launch parties, to small meetings, to purely digital deployments, we have worked with clients on different types of launches.

We can help you plan a strategic brand launch, and show you how to get the most out of your new brand