Unifying the image and style of the brand in all channels, both online and offline, that are used is not a mere whim of design. Enhancing this aspect in any brand offers a number of benefits:
- Ease of recognition: Users will know at all times that the content they are viewing comes from that brand.
- Reliability: Being able to quickly recognise the content, users trust more than what the brand offers.
- User loyalty: They will look for the brand's content among all the competitors, and when they recognise it, they will be the first ones to want to consult it.
- Online reputation: The coherence of the corporate identity and style strengthens the brand, and improves the online reputation.
Although it is the first characteristic on our list, remember that it is not a mere visual requirement, but rather a strength that can boost brands.