5 extremely common mistakes we see on business websites
There are many issues and problems that concern us and hold back many businesses' corporate websites every day. Here are five of the most obvious and damaging mistakes that limit business websites.
Business websites cannot have slow load times.
There is nothing as annoying as the loading time of a website. The website can have a completely perfect web design, both aesthetically and technically, with tons of SEO behind it. However, for every second lost in loading, the bounce rate shoots up to over one hundred percent.
Don't let your business website be limited by poor page load times. Make sure that the size of your images does not impede access and consider switching to a better server provider.
Lack of a clear call to action
Whatever your business website is, if it doesn't clearly tell people what you want them to do, there's less chance they'll do it. That's why you need clear calls to action throughout your website.
These include the classic phrases like:
- Sign up
- Add to cart
- Buy Now
- Contact us today
This is all well and good, but being creative and varying can help. Above all, you just need to make sure you're laying out a clear path for your customers to follow on your business website. If you don't, they'll go elsewhere.
Misuse of statistics
Analytical data about your website visitors and users is a vital part of improving and refining the performance of your website. Not only this, it can be a huge determining factor when it comes to your continued growth and success.
If visitors have found your business website and are struggling beyond the first page, you need to know about this, and what you can do to resolve it. If visitors are staying away, perhaps there is a problem. As a result, not using analytics allows a problem to become a bigger problem.
Poorly focused branding
Branding is very important in today's crowded online marketplace. Branding is what differentiates your company's website, which builds customer loyalty and crystallises the look and feel of your business. That's why you need to build web visibility on a strong brand. However, while many business websites prioritise branding to some extent, many fail to make everything completely uniform.
Awkward mixes of old and new branding on business websites and social media that don't match each other are all too common. Your company needs to be unified under one banner if you want to achieve recognition and success.
Not prioritising mobile users
Finally, something obvious in 2019, but sadly still needs mentioning. Make sure your website is adaptable to all devices. Mobile browsing accounts for the majority of online browsing today. No business can neglect it, it's as simple as that.
However, it is vital to use effective mobile website design. Buttons that don't work and endless zooming when clicking. That's why you need a quality mobile website design for your business.