A successful brand connects customers to your business. That's why it's important to have a brand from the start.
Whether you need a name for a new product, service or logo, you need to create a differentiator from the competition. You need more than just a name, a shape and a typography. You need a visual identity. Creating a brand consists of understanding the attributes that your target audience appreciates in a business and combining the values and personality of your company with these attributes. The idea is to project what your business is in a way that connects with your target audience.
Each of our branding projects begins with an in-depth research process. We look at the market you operate in, your competitors, your customers, the visual styles that work and those that don't.
This initial research informs the strategy and creative direction of your brand project.
The brands that drive real business results are built from the ground up. Every brand we create has a solid strategic implementation that is then built from the top.
Once we have solidified your brand strategy, we start looking at the visual side of it.
Typically, our brand identity design projects include
In any brand project there are always small details to adjust here and there. So we establish a period of revisions in each of our brand projects.
We use this time to sort out and refine any loose ends in the project.
Offering a review period gives everyone involved the opportunity to step back, and review the project with new eyes. Seeing the whole body of work, rather than individual elements.
Once your project reviews have been made, it is time to analyse everything we have up to this point.
Firstly, we will review the entire brand project, and make sure that everything is as expected.
We will also take stock of anything else you may need, and help you plan accordingly.
Once your project has been approved, and everyone is happy, we deliver your final files.
We prepare a range of files, including print and web colours, print and web formats, and clearly explain the differences between each.
At this point in the project, anything to be manufactured or printed will also be delivered.
Do you need to create your brand? Be unique in your market niche? Write to us.